Panasonic Comment on Mirrorless Shares

In their Taiwan launch of the GF5, Panasonic's executives produced several statistics about mirrorless camera penetration and market share. To wit:

  • Taiwan: 46% DSLR, 54% mirrorless
  • Japan: 57% DSLR, 43% mirrorless
  • Hong Kong: 56% DSLR, 44% mirrorless

They also claimed that their Taiwanese market share grew so that they now own the largest market share for interchangeable lens cameras in Taiwan:

  • 2010: 6.4%
  • 2011: 17%
  • 2012: 22% first three months, 25% estimate current

The slide that showed growth (again in Taiwan) also showed that Sony and Canon were the two companies losing significant share (it also appears that Nikon lost some share, but Panasonic's graphics make it difficult to tell how much, if any. Panasonic's charts also showed Olympus as having virtually no market share in Taiwan (very low single digits).

So now we know why no Panasonic m4/3 gear shows up in the US when a product is launched: it's going to Taiwan! ;~)

As a side note, the 35-100mm f/2.8 to be launched later this summer was clearly on display with some additional specs now visible (close focusing at .85m, for example). 

Source: ePrice

Looking for gear-specific information? Check out our other Web sites:
DSLRS: | general:| Z System: | film SLR:

sansmirror: all text and original images © 2024 Thom Hogan
portions Copyright 1999-2023 Thom Hogan
All Rights Reserved — the contents of this site, including but not limited to its text, illustrations, and concepts, 
may not be utilized, directly or indirectly, to inform, train, or improve any artificial intelligence program or system.