The engineering groups in many of the camera companies apparently don't have anything to engineer and are spending their time watching cartoons on TV.
This week we get the Q10 Evangelion, a limited edition of 1500 Q10 units colored like the giant humanoid characters piloted by teenagers in the anime Evangelion. I don't get the connection. The colored humanoids in the Evangelion cartoons are "giant," the Q10 is "teeny." But if it sells another 1500 Q10 cameras in Japan, I guess Pentax is happy.